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Beware Of Misleading Marketing in the Cereal Aisle

Beware Of Misleading Marketing in the Cereal Aisle

As we prepare to usher in a new year, many consumers will be making New Year’s resolutions which they hope will stick. One of the more popular resolutions made year after year is the desire to lose weight. Despite what many people believe, most consumers are not falling for the latest diet fat or exercise program touted on television infomercials in the early morning hours. In fact, it is pretty common knowledge that the best way to lose weight and improve your overall health is by watching what you eat and getting regular exercise. So what happens when you are making the effort to eat healthy foods only to discover that the products you are buying are not as healthy as they claim to be?

In an attempt to catch the eye of health conscious shoppers, many breakfast cereals manufacturers have changed their marketing tactics to include words like “reduced sugar” and “whole grain” on cereal boxes. While some consumers have the time and discipline to carefully read and understand the information on these containers, many more are short on time or distracted, making it pretty easy to grab a box of cereal thinking it is a healthy choice.

According to experts, much of the information available to consumers is simply a play on words. In fact in most cases the new and improved version of an old cereal is often not very new or improved in terms of health benefits. If you look carefully at the nutrition labels on each box of cereal you might be shocked to discover manufacturers can legally make these claims by replacing sugar with other forms of refined carbohydrates. The end result, the exact same calorie content as before.

Starting your day with a good healthy breakfast is a great way to stick to your resolution to lose weight. Avoid cereals loaded with sugar or other calorie packing ingredients in favor of a healthy alternate. Do this by learning what to look for on the nutrition labels and trying new ways to sweeten a healthier cereal. Select cereals with less than 5 grams of sugar and at least 5 grams of fiber per serving. Healthy cereals also list whole wheat or wheat bran at the top of the list of ingredients. You can add fruit or even mix half a bowl of “good” cereal with half a bowl of sweetened cereal. This can reduce the caloric intact without forfeiting taste. Start the new year right by knowing what not to buy at the grocery store.


  • Mc
    mcmac 30th of Oct, 2013

    “They “don’t want you to know the secrets. This should be taught in schools. A class that is taken well before high school, it would be called; Advertising Awareness.
    It would discuss the tricks, tactics and reasons of these ads on t.v and radio. It would give kids the tools to learn what is really going on and how to make their own choices when confronted by the tremendous amount of ads today.
    Some things discussed : why ads are on during what programs, why are commercials on the same time as the other networks, what is a hard break, why they use attractive thin women and puppy dogs, discussing why fast forward has been disable on some DVR and DVD players, how and why athletes benefit from, how t.v ads went from 5 minutes every half hour in the 1970's to almost 12 minutes per half hour today not including pop up ads, product placement, brought to you and presented by’s. Also how and why local news channels have segments during broadcasts promoting products. This class would give kids the awareness so they can make better choices and how to avoid and tune out the game of advertising.
    There would be an additional class for internet ads, and what to look for. It would discuss, for example, tools on how to avoid ads that "they" don't tell us about. Free tip warning!!!! Using Firefox as your internet web Browser, instead of Explorer for example, and installing the Ad Block Plus (ABP) which will eliminate all the ad boxes on your page...making for a fast, safe and easy web browsing experience.
    "They" don't want ad awareness taught in schools, its a big business and money maker and in doing so, keeps the kids (and then adults) up to date on what they should buy, what they should look like and what’s in, what’s out.
    I on the other hand have the” tools” to avoid these 12 minute ads per half hour, what to look for if I am confronted with these ads and how to avoid them. I am not "product of society".

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