When it comes to the wild and wonderful world of dieting, can any weight loss routine guarantee the user that they will lose weight?
In spite of some of the claims that can be seen around the weight reduction industry, the clear and obvious answer is NO, at least in terms of an across the board guarantee that is applicable to each and every customer. Some people can diet and lose weight, others cannot. With or without a guarantee.
More importantly, there can never be a guarantee claiming that should a dieter lose weight that they will permanently keep it off. Such a lose it for good factor is certainly at least as important as losing weight in the first place, if not more so. But there is no such guarantee.
Unfortunately, far too may weight loss programs put forward the guarantee word primarily in an effort to attract paying customers. Too often a review of the fine print associated with such guarantees reveals circumstances or requirements that are close to impossible to achieve. Thus, most guarantees are really nothing more than smoke and mirrors.
Yet the reality is that most consumers are more comfortable spending their hard earned cash when their diet program of interest comes with some sort of guarantee. After all, when a vendor is willing to stand behind what they sell, their actions tend to support their claims. When a seller does not provide some sort of up front recourse for the buyer which supports their product, the buyer is left hanging.
Most of those in search of a workable weight loss diet are sincerely considering following a new routine that will help them reduce fat and lose unwanted pounds. They are typically looking for at least the following features:
1. Healthy: People who want to lose weight prefer to do so without putting their long term health and well being at risk. They are not looking to starve themselves. They are not looking to take pill borne chemicals that might adversely impact their health. They do not want to plunge 20 pounds in 48 hours. Instead, they seek to regularly and gradually lose weight in easy to measure amounts over a reasonable period of time so that they suffer no negative consequences.
2. Pernament: Far too many people repeat diets that lead to weight reduction which is almost immediately followed by weight gain. Often in amounts that leads to a heavier body weight than where they started in the first place. This kind of yo-yo dieting is fully counterproductive to the concept of dieting. The idea is to find and get into a program that leads the user to some degree of permanent weight loss. Without results, why bother with the hassle and the expense at all.
3. User Friednly: If a diet is hard to use and even more difficult to follow over time, it will fail. Factors like portions that are too small, meals with the consistency of cardboard and menus that normal humans would reject out of hand are not attractive in the long run. Dieters must have a program that works and that is easy to use. The greater the degree of difficulty involved, the greater the chance of failure.
4. Past Results: Yes, almost every program out there features user testimonials. The point here is the if there are none, move on immediately. For any diet to have some degree of legitimacy, there must be prior users who can report satisfying results. The more specific the testimonial, the better. There need to be some happy customers in place. Without that, credibility suffers.
The final and possibly the most important feature is the GUARANTEE. What kind of guarantee is best?
The answer is very straightforward: it should provide for customer satisfaction or the buyer gets a full refund. This is especially applicable in the weight loss program industry. A guarantee should provide a reasonable period of time to road test the diet so that each and every customer can insure that it does indeed work for them. If it does not, they get their money back.
What is a reasonable period of time? For a diet program, at least 45 days if not more. A month is not enough and anything less than that is a ruse.